BLU Products

Category: Business
Updated on: 2025-09-12 14:48:43
Created on: 2025-09-12 14:48:43
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BLU Products is a mobile phone manufacturing company, founded in 2009 by Brazilian Samuel Ohev-Zion (the CEO of BLU). strong>) and based in Doral, a suburb of Miami, Florida.

The name BLU is due to the acronym of its slogan, Bold Like Us, which means "Brave like us." The company has grown at a rate of 100% annually, for five seasons.

BLU designs its devices in Miami and assembles them in China. BLU devices have pure Android, that is, the operating system does not come with any customization from the manufacturer. There are more than 40 million phones sold, 15 million in 2014, 20 million in 2015, and operations in more than 40 different countries, as well. that, despite the lack of knowledge about it, it is not a small company.

BLU products are divided into different ranges, which are:

  • Dash: This is a low range BLU.
  • Power: Similar to the Dash range, but has an improved design.
  • Advance: This range is the medium-low range of BLU. Advance devices have Android 6.0 Marshmallow and support for 4G LTE networks.
  • Study: This is the most popular range from BLU, it belongs to the mid-range, and they are known for their durability.
  • Vivo: This range is superior to the Studio range, and are known for their designs and finishes.
  • Life: BLU's mid-high range, in this range the devices have Octa-Core processors.
  • Pure: BLU's highest range, it has metallic finishes.

Get to know BLU Products, a rapidly growing Smartphone manufacturer.