República Cervecera Imagotype

República Cervecera is a company that is in charge of providing beer supplies of the best quality, at competitive prices and quickly and easily for Mexican craft brewers.  It sells the raw material for the production of craft beer, mainly malts, hops and yeasts.

Its main concept was to create a distinctive brand that is simple and easy to recognize.

I developed an imagotype that would adapt to the requirements.  The vector illustration is friendly, it symbolizes the raw material, the work and the professionalism of the company.  Likewise, the logo has a Vintage style without losing cleanliness and formality.  It conveys confidence, specialty and has a touch between modern and old.